Mission statement

How do you want to make the world a better place? How do you want to help? What would be your impact on the world?

Market Overview

• [ ] Secondary Market Research for existing solutions in the market: Prepare a document in excel by searching in google for any similar ideas and analyze them according to their marketing mix. This can be a good reading resource about marketing mix: https://byjus.com/commerce/marketing-mix/

• [ ] Summarize the overall market, including size, trends, and growth potential in a PowerPoint.

PESTLE Analysis

• [ ] Assess external factors (Political, Economic, Social, Technological, Environmental, Legal) influencing your market. you can get more info and a free template from here: https://pestleanalysis.com/what-is-pestle-analysis/

Costumer Segmentation (Target Audience Analysis)

• [ ] Define your customer segments, demographics, pain points, and behaviors. Read this super article from Forbs to have a better understanding of Costumer Segmentation: https://www.forbes.com/advisor/business/customer-segmentation/

Competitive Analysis (Direct and indirect)

• [ ] Track key competitors for your solution and use Marketing Mix as a template.
• [ ] List and analyze any alternative solutions for those who are not using any products or services.